FAQs
1
A good marketing agency takes the strategy, content, social media, and advertising off your plate so you can focus on running your business. At Buddy, that means we act as your full marketing team - planning what needs to happen, producing the content (video, photography, graphics), managing your socials, and running your Google and Meta ad campaigns. One team, one strategy, no patchwork of freelancers pulling in different directions.
What does a marketing agency actually do for small businesses?
Do I need a marketing strategy before I start running ads or posting on social media?
2
Yes - and it's the thing most businesses skip. Without a strategy, you end up with random content, ads that don't convert, and a social feed that looks busy but doesn't bring in work. A strategy defines who you're talking to, what you're saying, and how every piece of content and ad ladders up to a business outcome. Buddy starts every client engagement with a strategy session, regardless of which service you're signing up for.
Buddy's content packages include a monthly on-site shoot (video and photography), a set number of edited reels and photos, and - on higher packages - ongoing content strategy and industry analysis. All content is produced to match your brand, your audience, and your business goals. We deliver ready-to-post, fully edited assets each month.
What does a monthly content package include?
3
Yes. LinkedIn is a core channel for professional services, financial, corporate, and B2B businesses, and it needs a different approach to Instagram or Facebook. Buddy's LinkedIn management covers strategy-led, brand-aligned content tailored to a business audience - thought leadership, company updates, team posts, and insights that build authority in your industry.
Do you manage LinkedIn for corporate and B2B businesses?
4
Do you do video production and photography for corporate and professional service businesses?
5
Yes - brand videos, testimonial films, case study videos, executive headshots, team photography, event coverage, and ongoing content for social media and advertising. Professional service and corporate businesses often underestimate how much a polished video and photo library elevates their brand. It shows up in how clients perceive you before they've even met you.
That's a big chunk of what Buddy does. Trade and construction businesses need marketing that works as hard as they do - content that showcases real jobs, social media that builds local trust, and digital ads that bring in the right kind of enquiries. We build dedicated strategies for Adelaide tradies and construction companies that understand the industry.
Can you help with marketing for trades and construction companies?
6
Book a free strategy call through our website. We'll talk about your business, your goals, and where marketing can have the biggest impact. From there, we'll recommend a tailored approach - whether that's a single service, a combined package, or a custom setup. No pressure, no hard sell, just a real conversation about whether Buddy is the right fit.
How do I get started with Buddy?
7
No. Buddy doesn't believe in locking clients in - we believe in earning your business every month. All services are month-to-month with a short notice period. If the partnership isn't working, you can step away. In practice, most clients stay because the results keep coming, not because they're contractually stuck.
Do you have lock-in contracts?
8
The floor for a meaningful Google or Meta ad campaign is around $1,500 per month in ad spend, plus management. Below that, the data is too thin to optimise and you won't see consistent results. Most Buddy clients run $3,000 to $10,000 per month in ad spend, depending on their industry, competition, and growth goals. The right budget always depends on what a lead is worth to your business.
How much should a business spend on Google or Meta ads?
9
Buddy provides monthly performance reports covering the metrics that actually matter for your business - leads, cost per lead, ROAS, engagement, reach, and content performance. Reports are written in plain English (no jargon), include clear insights on what's working, and outline what we're changing next month based on the data. Ad accounts are also monitored and optimised continuously, not just at month end.